Speakers
Description
To support ESA Earth Observation teams in their daily and strategic decisions, a comprehensive, centralised, up-to-date and fully transparent market intelligence function was missing.
This led to the development of the EO MIDB within the Φ-lab, essential backbone to the targeted multi-dimensional analysis, including technical, commercial and financial data, e.g. key stakeholders’ analysis, value chain gap identification, satellite capability comparison.
The key innovation lies in the combination and harmonisation of multiple input data sources, including public, premium and ESA exclusive data, via a correlation function and associated trustworthiness scores. It ensures all relevant complementary information is captured, while allowing to backtrack the single data origin.
The digested data is displayed in a ready-to-be-used, cross-view report, which simplifies decision making, such as for the operations of the InCubed programme.